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Jira Service Management vs. ServiceNow

Switch to an ITSM platform that people actually enjoy using. With transparent pricing and AI built into every workflow, you can scale service management without complexity or surprise costs.

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See why teams are choosing a modern service alternative

Your ITSM platform should accelerate your business — not hold it back. Jira Service Management, now part of Service Collection, unites Dev, IT Ops, and business teams on one AI‑native platform with inclusive pricing, weeks‑not‑months deployment, and measurable ROI from day one.

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Enterprise‑grade service management, without the enterprise tax

ServiceNow's opaque licensing, add‑on modules, and high renewal uplifts quietly turn your ITSM investment into a multi‑million‑dollar legacy tax. Jira Service Management unifies service request handling, incident and change management, asset management, on-call alerting, and AI for every team — all in one transparent price with no hidden approver fees or gated modules.

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275%

return on investment

$2.3M

savings by retiring legacy ITSM solution

35%

faster change request approvals

*From commissioned study conducted by Forrester Consulting on behalf of Atlassian: The Total Economic Impact of Atlassian Jira Service Management

One platform from code to customer — no bolted‑on DevOps required

When an incident fires, your developers and support agents shouldn't be swiveling between disconnected tools. Service Collection is Jira‑native: link tickets to code, releases, and runbooks so the person fixing the bug and the person helping the customer are always in sync. Turn "we're looking into it" into real‑time resolution with shared context across every team.

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Move faster with intuitive, AI‑native service management

Legacy platforms demand lengthly implementations and painful upgrades just to keep the lights on. With Jira Service Management, you can go-live fast with AI‑assisted configuration, out‑of‑the‑box templates, and a platform any team can manage. Spend your time delivering exceptional service, not maintaining your tooling.

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The Atlassian advantage

Features

Jira Service Management

ServiceNow

Dev, IT Ops and business teams aligned on one, unified Atlassian platform

Jira Service Management

ServiceNow

Native integration between ITSM and development workflows

Jira Service Management

ServiceNow

AI and automation included in paid plans at no additional cost

Jira Service Management

ServiceNow

Transparent, published per-agent pricing with no charge for requesters or approvers

Jira Service Management

ServiceNow

Extend service management to any team (HR, Legal, Facilities) without purchasing additional modules

Jira Service Management

ServiceNow

Free, automatic cloud upgrades with zero downtime or manual migration effort

Jira Service Management

ServiceNow

Trusted by over 65,000 customers worldwide

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Get a personalized quote

Contact our sales team today for a personalized quote and get more details on switching from ServiceNow to Atlassian.

Find out how Jira Service Management stacks up to others

Learn more about Jira Service Management

Forrester Guide: Break up with Legacy ITSM

Explore why enterprises are leaving costly, over-customized legacy ITSM suites and learn practical tips to successfully modernize on flexible, AI‑powered service management platforms.

Service Management Transformation whitepaper

See how Atlassian’s people‑first, AI‑driven approach helps organizations escape complex legacy ITSM and achieve faster, lower‑risk service management transformation across the enterprise.

The art of the switch: How to change service platforms

Recognize when it’s time to leave a legacy ITSM platform and plan a smooth, low-risk switch with practical guidance from Forrester Principal Analyst Julie Mohr and Atlassian experts.

FAQ

Is Jira Service Management free?
  

Jira Service Management has a Free plan with basic service management capabilities for up to 3 agents. You can sign up for a free trial of our Standard or Premium plans as well. For more details visit here.

How does your price compare to ServiceNow?
  

Jira Service Management is priced per agent, with no additional seats needed for approvers or stakeholders. Customers don't pay additional fees for deploying new modules or expanding to other business teams outside IT, and there are currently no add-on charges for advanced features like artificial intelligence. There are also no maintenance fees or support fees.

Can Jira Service Management work alongside ServiceNow? How?
  

Yes! While many customers completely replace ServiceNow with Jira Service Management, we also see lots of customers implementing Jira Service Management for ITSM practices they feel ServiceNow isn't adequately serving.

For example, you may want to keep ServiceNow for some standard IT service workflows. You can deploy Jira Service Management for Change Management to improve Development and IT operations.

You may also want to take advantage of how easily and quickly you can spin up new service desks in Jira Service Management to provide non-IT teams (HR, facilities, marketing, etc.) with their own service delivery portals, workflows, and queues.

There are many use cases that make Jira Service Management the best choice for companies and teams who aren't ready to say goodbye to ServiceNow.

Do I need to buy marketplace apps to use Jira Service Management?
  

You don’t need any marketplace apps to get started. You can start and scale your ITSM practices with Jira Service Management out-of-the-box.

The Atlassian Marketplace has hundreds of apps that enhance and complement your ITSM experience. It's up to you to use whatever app you want, whenever you want.

Can Jira Service Management scale to thousands of users?
  

Yes! Companies like Saint Gobain, Belong, CBS, Priceline, and others have scaled their IT Service and Support operations from dozens to hundreds and even thousands of agents. Security, scalability, analytics, and more come standard in our Enterprise plan. Learn more about Jira Service Management for Enterprise.

Is Jira Service Management only for IT Teams?
  

No! Jira Service Management is for all teams. You don't need additional modules to bring HR, Dev, Finance, Legal, Facilities, Marketing and more onto the platform. Get your agents a license and they can have a service desk setup quickly!

How does Jira Service Management compare to other competitors?
  

Many teams choose Jira Service Management over alternative solutions for our intuitive, enterprise-grade ITSM solution and our native Jira Software integration on the Atlassian Platform. You can learn more about how Jira Service Management compares to other ITSM tools here.

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